After 8 months of extremeÂ extravagance, partying and many holidays it was time to get back to real life. Even though I could be sipping a Mojito in Bali right now I found that I just NEED to do something. Without a goal I tend to spiral out of control, probably out of sheer boredom.
In myÂ defence, in the 8 months of indulgence, besides doing two investments, I just didnâ€™t see any opportunity where I wanted to invest my money and energy in. Up until I met the guys from the Ambient Digital Group in Vietnam, who are a great bunch of guys. So straight after I saw there product I had the classical light-bulb-moment, thinking YEAH, THIS I GOTTA DO.
My reasoning was pretty simple, I didnâ€™t need to make a budget to come to this decision. Partnering with Ambient would enable me to bring a new product to the advertising market in Indonesia: on-site video advertising. So basically I saw I could leverage (at least for a while) on first mover advantage. Even more important, I wouldnâ€™t clash with the many many other ad networks in Indonesia. So all lights green and focussed on making Ambient Digital Indonesia happen.
So all of a sudden Iâ€™m in advertising. But what do I know about advertising? Well, I certainly did a lot of advertising in my Tokobagus days and even though itâ€™s definitely valuable to understand the clients needs and issues, itâ€™s not enough. Luckily Iâ€™ve surrounded myself with some very intelligent and experienced people and obviously I was forced into a crash-course digital advertising.
So far itâ€™s working out quite well, in 7 weeks weâ€™ve build a solid publisher base including some of the premium sites in Indonesia. I really gotta thank just about every one in the digital industry in Indonesia for all the help weâ€™re getting, it truly makes me feel part of the community.
Besides that weâ€™ve managed to attract more top advertisers already than we could possibly have imagined upfront. Thus so far I quote my Australian friend: #HAPPY DAYS!
Anyway, video is my new digital religion.
That and light bulbs, light bulbs…. why always the light bulbs?