Sangat Pedas

I’m Sexy And I Know It

May 15, 2012 by admin | 0 comments

Music is still one of my biggest passions but I hardly can put much time in finding cool music. This is one of the major reasons I love Youtube, you get easily connected with music and artists you would normally never have heard of. Anyways, meet Noah who’s a regular Youtube celeb judging from the almost 4mln views of this music video in just 7 days!

I’m a 18 year old singer/songwriter from South Carolina. I love all kinds of music but most of what I write is pretty organic. I’m not into a lot of effects and tricks. Just good melodies and lyrics with something to say.

Check the vid and you’ll understand why people like Noah are that what makes Youtube popular and matter, for me anyway.

EURO 2012: There Will Be No (Bavaria) Guerrilla Marketing… [VIDEO]

May 10, 2012 by remco | 0 comments

Two years ago Heineken was one of the main sponsors of the FIFA World Cup 2010. But it was Bavaria, with what in my opinion was a playful and harmless guerrilla marketing stunt, that got far more attention than Heineken. For just a fraction of the cost Bavaria arranged 36 women who were wearing an non-branded orange dress. But even though unbranded, everyone in Holland knew it were the Bavaria Oranje Dresses which were a bonus that came with Bavaria beer crates.

After the FIFA made a whole fuss about it Bavaria was even more happy because now the whole world knew it was their ambush campaign. The girls were less happy because they got arrested but up till now it puzzles me what law they have broken. The response of the FIFA and Blatter specifically symbolizes that money is more important than the game, up to an extreme and idiotic level. The dresses were unbranded and the girls were just having fun and definitely entertaining the crowd.

Anyway, Heineken was not amused and FIFA certainly wasn’t amused. But when all things blew over the conclusion was that this an extremely simple, creative and successful stunt for Bavaria. And now Euro 2012 is coming and the last thing EUFA wants are upset sponsors because more ambush marketing by non-sponsoring brands. This time it’s the beer brand Carlsberg putting in the big sponsor bucks but the video below might indicate that Bavaria is out to deliver another sucker punch.

Update: By now the video has been blocked on Youtube for obvious reasons but with courtesy of LiveLeak the video can still be seen. I doubt though that it will go viral while being blocked and spoofed by Youtube.

The Campaign (2012 First Trailer) – Yes We Cam! [VIDEO]

May 9, 2012 by remco | 0 comments

Will Ferrell as (Yes We) Cam Brady and Zack Galifianakis as Marty Huggins are going head to head in an election race American style in “The Campaign”. After “The Other Guys” I’ve definitely become a huge fan of Will Ferrell and from the looks of this trailer this perfectly timed movie with the upcoming presidential elections in the US seems to be another movie I have to go see.

It’s an absurd parody on one side and on the other side it’s so close to the truth that it just becomes even more ridiculous. The movie will hit the cinemas on august 10th of this year. Check the Trailer and promo for our main man Cam Brady!

If you love America, if you love freedom, if you love your family then VOTE FOR CAM!

We’re Sangat Pedas and we approve this message.

Disclaimer: Paid for by “Yes We Cam” 012

Apes Photography

May 7, 2012 by remco | 0 comments

Meet James, one of the “talents” in a James Mollison project called “James & Other Apes“. I’ve never heard of James Mollison nor this project which he published already 8 years ago but I’m so loving this. This is what James (the photographer) says about his project:

While watching a nature program on primates I was struck by their facial similarity to our own. Humans are clearly different to animals, but the great apes inhabit that grey area between man and animal. I thought it would be interesting to try to photograph gorillas, chimpanzees, bonobos and orangutans using the aesthetic of the passport photograph- its ubiquitous style inferring the idea of identity.

I decided against photographing in zoos or using ‘animal actors’ but traveled to Cameroon, Republic of Congo, Democratic Republic of Congo and Indonesia to meet orphans of the bush meat trade and live pet trade.

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Why Tokobagus Is Changing – Big Time

May 6, 2012 by remco | 0 comments

Little did we know when Arno (co-founder) and me started the Tokobagus adventure 6 years ago. At the time I was (and probably still am) an opportunist and somewhat of a cowboy. Great qualities when starting a company but when the company grows it also requires the same or even more growth from the founders.

The first years we were focussing mostly on volume, getting as much content as possible and getting as much visitors and page views as possible. And I’ll be honost, we enjoyed and still enjoy growth in terms of quantity. Growing >100% every year is a great feeling and one of the “programs” I watch most is “Google Analytics Real-time”.

Our strategy and aggressive approach has brought us where we are right now, undisputed e-commerce market leader in Indonesia and top 5 local site overall. This has made us Rockstars and one of the most sexy tech-company in Indonesia. But there’s a danger to that, it’s so easy to enter a “sit-back-and-relax” mode thinking we’re done. But luckily there are a lot of internal and external factors that tell us we’re not there yet and we need to do some growing up ourselves to get to the next level.

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Willis Wee vs. William Henley aka Dr. Doom – The Verdict

April 4, 2012 by remco | 14 Comments

Bashes, rants and banters, up untill today the almost exclusive territory of Sangatpedas when it comes to the Asian part of the world. Until this morning when my sleepy eyes opened in a flash when I saw on Twitter Willis Wee calling William Henley “delusional“. For the not insiders, Willis Wee is the founder of TechInAsia blog, formerly known as Penn-Olson.com. William Henley is a respected corporate guy who recently made a move to investing and entrepreneurship and started as a writer on E27. Both are guys that I respect for expressing their opinion and both I know, to some extend, personally. So immediately I looked into the source of this battle that was looking more grim by the minute. It seemed William was the topic of a quite HEFTY BASH (mirror) on TechInAsia written by Willis Wee.

Time for an unbiased verdict from the unchallenged expert source #1 in the world, Sangatpedas. Check it!

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The Other Tokobagus TVC That’s (Still) Too Hot For TV [VIDEO]

April 1, 2012 by remco | 0 comments

Ding dong! Women’s right movement here. Can you guys from Sangatpedas please stop glorifying female beauty? It’s so superficial and one-sided. 

Ok, we digg. What if we level it with a Tokobagus TVC featuring a bold guy without a shirt wearing a lot of wigs? Would that make it less one-sided and superficial? Nice, here goes Novin, another up-and-coming talent, into the Sangatpedas-Star-Making-Machine. For all 6 female readers of this blog.

For more info please contact Sangatpedas Celebrity Management.

Melia Octavia In The Tokobagus TVC You Won’t See On TV (yet) [VIDEO]

April 1, 2012 by remco | 3 Comments

Recently I’ve worked on the new TVC’s for Tokobagus and people might think that’s a lot of glitter and glamour. Well, it’s not. It’s working from 06:00 till 23:00, a lot of re-shoots and a lot of waiting in a big, quite cold and uninteresting hall. But when working in a great team (thumbs up to Melvin, Novin, the guys from Pantarei) combined with some awesome TALENTS then everything is possible.

Did I mention TALENTS already? Yes, you’ve seen it right, Tokobagus features Melia Octavia Santoso in the automotive TVC’s (30″ and 15″). But believe it or not, never before has Melia featured in a movie, a Sinetron (soap opera) or even a TVC. Whaaaat???

Weird if you ask me. Nidji is cool but let’s be real: Melia is so much more cool. One day working with Melia was so inspiring for us that we instantly created a new TVC in just a matter of minutes, non-storyboard 100% Sangatpedas style. We predict a huge TV and movie career for Melia cos obviously this is THE BEST TVC EVA!!!

For more info please contact Sangatpedas Celebrity Management.

Magdeburg Soccer Fans Bring German Humor

March 28, 2012 by remco | 0 comments

Germany, neighbor of Holland and (in)famous Bierfest in october, great cars, King of clones and some of Holland worst traumas (1-2). I worked and lived in Germany myself for a while and even went there for a holiday once. You can accuse and praise the Germans of a lot of things but till now humor wasn’t really one of them.

Well, stop the presses, I have to change my opinion today. It doesn’t go that well with FC Magdeburg, who once in the 70′s were champion of East-Germany and won Europe Cup 2 (Cup of Cup Winners). At this moment they pretty much hot rock bottom holding the last position of a regional league which is part of the 4th division in Germany. After 25 matches they have 20 points and only scored 8 goals. In The Netherlands fans tend to react a bot more primal, more testosteron driven, not really creative I guess.

Anyway, back to Magdeburg where the supporters are more into the 13th man idea and offer more constructive support to their team. Instead of arming themselves with weapons they’ve equipped themselves with big arrows in the club colors which they used to keep the players up-to-date on where the ball supposed to go: in the goal.

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Startups And Obsession Over Competition

March 25, 2012 by remco | 0 comments

Let’s talk about competition, in business or anywhere else. First intelligent thing that pops to my mind: there will ALWAYS be competition in any space where there’s money, power or status to gain. You might think DUUUHHH! but in emerging markets first movers tend to forget or not realize that. For a period of time some company is the only significant player in a certain space and then someone will show up and seriously challenge them.

Right now in Indonesia we see someone seriously challenging Tokobagus for the first time. After a long period in which Tokobagus dominated the market 701Search decided it’s enough and increased the marketing efforts to an unprecedented level for Berniaga. Rocket Internet is another player that’s basically challenging the whole e-commerce Industry striving for world-domination. And obviously the media portals are already much longer in a brutal fight for domination.

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Things Geeks Say And Do [RE-BLOG] [VIDEO]

March 23, 2012 by remco | 0 comments

I’m not so much into re-blogging and my content is always in English. Today I’ll break both rules cos the guys from Malesbanget put together a funny video with some familiar faces. So a big shout out to Malesbanget.com, thanks for sharing and keep the good stuff coming. My guess is that if you guys keep this up within 2 years you’ll be in the top 30 websites of Indonesia.

Google Docs down… Twitter down as well… I’m going home.” BOX!

Dude! You’re A Rockstar!

March 23, 2012 by remco | 3 Comments

I used to be a semi-pro DJ for 18 years or so. Even when you don’t look like Brad Pitt, being a DJ in the popular clubs and the big parties makes you really popular. Luckily I’ve always had the strong feeling that my “popularity” was linked to being a DJ and not so much to who I am. So at one moment I was fed up with and getting too old for 2-3 times a week arriving home at a time other “normal” people start the day. Some of my colleague DJ’s told me I was crazy just giving up my well paid gigs which allowed me already from early age a pretty decent life style. For me it was clear I needed to focus on other things like family and my business. It was also the moment to see if I was right, was my popularity about to crumble? Well, YES! INSTANTLY! BOOM! WHO ARE YOU? I mean this took no more than 3 weeks. People who used to pretend being mates, friends and always took the opportunity to chat completely ignored me. It made me smile though because life became a lot easier, spotting the real friends never been so easy.

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All 234 Goals Messi Made For Barcelona [VIDEO]

March 23, 2012 by remco | 0 comments

Since last wednesday Messi has become the player who scored the most goals for Barcelona. At the age of just 24 he’s already by many perceived as the best player ever so time for a small tribute. All his goals for Barcelona have been put together in a 15 minutes video. Watch, Awe and Enjoy. Messi is Boss!