Sangat Pedas

EURO 2012: There Will Be No (Bavaria) Guerrilla Marketing… [VIDEO]

May 10, 2012 by Remco | 0 comments

Two years ago Heineken was one of the main sponsors of the FIFA World Cup 2010. But it was Bavaria, with what in my opinion was a playful and harmless guerrilla marketing stunt, that got far more attention than Heineken. For just a fraction of the cost Bavaria arranged 36 women who were wearing an non-branded orange dress. But even though unbranded, everyone in Holland knew it were the Bavaria Oranje Dresses which were a bonus that came with Bavaria beer crates.

After the FIFA made a whole fuss about it Bavaria was even more happy because now the whole world knew it was their ambush campaign. The girls were less happy because they got arrested but up till now it puzzles me what law they have broken. The response of the FIFA and Blatter specifically symbolizes that money is more important than the game, up to an extreme and idiotic level. The dresses were unbranded and the girls were just having fun and definitely entertaining the crowd.

Anyway, Heineken was not amused and FIFA certainly wasn’t amused. But when all things blew over the conclusion was that this an extremely simple, creative and successful stunt for Bavaria. And now Euro 2012 is coming and the last thing EUFA wants are upset sponsors because more ambush marketing by non-sponsoring brands. This time it’s the beer brand Carlsberg putting in the big sponsor bucks but the video below might indicate that Bavaria is out to deliver another sucker punch.

Update: By now the video has been blocked on Youtube for obvious reasons but with courtesy of LiveLeak the video can still be seen. I doubt though that it will go viral while being blocked and spoofed by Youtube.

Real Madrid and the Copa Del Rey EPIC FAIL!

April 25, 2011 by Remco | 0 comments

Since 2008 Real Madrid failed to win any trophy but that bad streak ended wednesday at the cost of Barcelona after a tight match won by “Los Merengues” with 1-0. However, during the celebrations afterwards Real‚Äôs fans became stunned and in a state of disbelief when Sergio Ramos dropped the cup on the street where it then was run over by the bus. ROFL, LMFAO, EPIC FAIL! VIDEO!!!

Juninho’s amazing free kick

April 13, 2011 by Remco | 0 comments

Since Sangat Pedas is slowly turning into always has been a female unfriendly blog I thought I might as well do a short football post tonight before going to sleep.¬†April 10th, the match the whole football loving world has been looking forward to, Qatars battle of the giants: Al Gharafa vs Al Sadd. Just in case you missed it because your wife wanted to watch “So you think you can dance” or you had to work the midnight oil.

Qatar, the Mekka of football where the abundance of oil dollars works like a magnet on magnificent football players in their heydays. Like Juninho, the king of free kicks who shows that even at age 36 he still hasn’t lost his touch. This just might be his best free kick ever and as a true football lover I have to salut this true legend, watch and enjoy! Anyone who knows what the hell the commentator is saying please dump it in the comments. YOUTUBE!!!