One of the most asked questions in the e-commerce Industry in Indonesia and interested investors is when E-Commerce in Indonesia will really boom and what will be the trigger. Suddenly one “expert” has a Eureka moment and yells “PAYMENT SYSTEM!!!”. Other “experts” nod their head in agreement and quickly update their slick Keynote presentation for the next event. News spreads faster than the Ariel/Cut Tari video and soon after all investors are happily adopting this sound byte while making a serious and wise face. “The key to e-commerce Indonesia is payments”. It’s like a cheap course “E-commerce Expert In 5 Minutes” and the one shouting it the loudest and most often will become the ultimate e-commerce expert in Indonesia. Many invitations for pretentious events will follow, the press wants to hear you say the soundbite first hand and investors from abroad will flock to peel his mind.
PERMISSI!!! Coming through, Sangat Pedas in the house to ruin the party. Throwing in some less sexy theories and soundbites telling you e-commerce in Indonesia actually needs something else even more.
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