Why Mobile Will Soon Dominate Internet In Indonesia
September 10, 2011 by Remco | 1 Comment
Already Indonesia is a country where mobile Internet relatively to the total Internet users is the highest in South East Asia and one of the highest in the world. But still the total Internet penetration of just 21% in Indonesia is the lowest in SEA. According to Nielsen’s upcoming Southeast Asia Digital Consumer Report already 48% of all Internet users in Indonesia use a mobile phone to access the Internet. Considering that Indonesia is an archipelago which comprises around 18.000 islands this is not really surprising for obvious reasons.
But there are more strong signs that in the next years mobile Internet will surge like nowhere else in the world.
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Idul Fitri, a time of family bonds, reunion with old friends, forgiveness and a fresh start. Idul Fitri, the time of year that Indonesia nearly comes to a complete stop. Everyone packs their bags, jumps on their bike or in the car and heads to their hometown for a yearly reunion with family and friends. Because they pretty much do that at the same time and over the same roads (not much choice) this causes incredible mind blowing traffic jams.