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John Lewis - Best Christmas Advert of 2011

December 4, 2011 by Remco | 1 Comment

Holidays are coming and even though I still prefer to associate Christmas with non-material things, the reality is that it’s big business. This means that the creative minds in this world are pushed to the limit to come up with the best adverts possible so their clients can get the biggest piece of the pie as possible. Some adverts become legendary, some are FUNNY (I don’t want shokz!), some are not, some or a waste of talent and others just disappointing. Not judging the effectivity but more the creativity my choice of 2011 is the John Lewis advert displayed above. Having a daughter myself this ad is obviously totally unrealistic as in “never gonna happen” but just try watching it without getting all sentimental. The ad was created by Adam & Eve which proves good stuff still come from London.’s TV commercials go live!

March 7, 2011 by Remco | 5 Comments

One of the reasons I’ve hardly had time to blog lately was the fact that Tokobagus has been growing like crazy and I had to concentrate on our TV campaign and the production of our TV commercials. The decision to do a nationwide TV campaign wasn’t an easy one because we’ve always believed (and still) strongly in the fact that a website is best promoted online. But considering our pretty strong and aggressive online campaigns and the enormous growth of the last year we’ve decided is ready for a nation wide TV campaign.

Yep, it’s time to bring Tokobagus to the next level with besides our TV & Radio campaign also a new logo and a new pay-off: “Tokobagus, Jual Beli Bagus!”, as our commercials it’s simple, clear and hopefully effective. I plan to do a post on “the making of” the TV commercials later which should be quite interesting but for now I’ll leave you with the end result of our efforts and hope you like it.

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