November last year I reported about two good friends of mine going on the journey of a lifetime. Participating in the Amsterdam - Dakar Rally with a € 500 car, a minimum of tools an money and all for charity. Great stuff in my opinion and an excellent opportunity to brand Tokobagus from Amsterdam all the way to Dakar, just because we can. Check the video and eat your heart out! Great job guys!!!
Recently Tokobagus launched it’s second TV campaign and being responsible for all marketing in Tokobagus I get a lot of reactions and questions on this topic. Basically the reactions vary from “you’re just burning money” to “awesome” and the questions mostly focus on the results and how we measure the results. Time to give some insights in our reasoning, experiences and how results are measured and analyzed. Does offline advertising of an online product or service make sense?
First off, I would like to say “don’t try this at home” meaning be really careful before starting any kind of big offline campaign on TV or radio. To let it make any sense in terms of impact you’re risking a load of money which in a lot of cases is much better spend in online marketing. Almost without any exception I feel extremely strong about promoting online products and services online. Any online marketing has the advantage of momentum, meaning a click on your ad can immediately lead to a conversion. The success of any online “hard-sales” campaign can also be measured instantly with a high accuracy.
The numbers related for the transactions are for the month of april 2011 and don’t included results prior to this period.
Also, “Analist” noted in the comments there’s a mistake in the numbers compared to the graph, the age group 18-29 is actually 49.6% instead of 4.5% which was obviously a copy paste.
Clearing up another confusion, in this infographic we used the Indonesian numeric notation in which a “.” is a thousand separator and “,” is the decimal sign. So the transaction value for instance is Rp. 1,465 trillion which equals Rp.1.454 billion
Clearly I’ve had some exciting weeks bu looking in the mirror it becomes clear that these weeks also have been pretty exhausting. Before Tokobagus really took off I ran a website/software development company and hoped that one day I could focus all my energy on just one project. Besides that it would enable me to strive for perfection I also thought it would be pretty easy and not very time consuming. I remember my first days in our Bali office joking with Arno that it was time for putting our feet on the table and enjoy life. Well, the first part hasn’t really come true.
Just when I was about to write a praising post about BliBli, their e-commerce platform and the launch of their marketing campaign I received this picture from by partner in crime in Tokobagus Arno. So this is what we call Guerilla Marketing 101. PHOTO!
But on behalf of Tokobagus we really want to congratulate BliBli with the launch of their marketing campaign and we hope that the more players like BliBli enter the market the more e-commerce in general will become successful in Indonesia. Cheers guys!
We’re not really big on birthdays but since I found out this week that today (june 9th) it’s exactly 6 years ago that Tokobagus.com was born we decided not to let it go by unnoticed. So today we have a small modest party at the ICC event where we’re also going to show our new stand.
A special super thanks to our professional, dedicated, loyal and above all fun team who work hard everyday to realize our dream. Guys, your the best!!!
Also a special thanks to the team Pantarei who obviously have done a great job on our TV campaign that put Tokobagus nation-wide on the map. Guys, we love working with you which not only is like a continuous breeze of creativity but also just lots of fun. And of course thanks for the cake!
Wednesday april 13th, location Planet Hollywood, the first Tokobagus Power seller event. After a long period focussing on buyers we thought it would be nice to hear what our sellers have to say and then especially the ones that are most active. So we arranged a venue, some nice food and drinks and invited Andrea Li to host the event.
The event started slow because Planet Hollywood is located in the 3-in-1 zone and the traffic was according Jakarta’s reputation. But slowly the venue filled up with powersellers and soon our team was engaged in some interesting discussions. I don’t want to bother you with all the details about how Andrea Li sang (pretty good actually) or what was said, no I want to focus on the most interesting person of the night: Maznoer a.k.a. “The Ant man”. Continue Reading →
A big shout out to Melvin, Acong, Lisa, Suryani, Kevin and all the rest of the crew that made it happen for us. Because to their creativity and professionalism the Tokobagus TV commercials are a big success and while making it we had a great time. Thanks guys!
One of the reasons I’ve hardly had time to blog lately was the fact that Tokobagus has been growing like crazy and I had to concentrate on our TV campaign and the production of our TV commercials. The decision to do a nationwide TV campaign wasn’t an easy one because we’ve always believed (and still) strongly in the fact that a website is best promoted online. But considering our pretty strong and aggressive online campaigns and the enormous growth of the last year we’ve decided Tokobagus.com is ready for a nation wide TV campaign.
Yep, it’s time to bring Tokobagus to the next level with besides our TV & Radio campaign also a new logo and a new pay-off: “Tokobagus, Jual Beli Bagus!”, as our commercials it’s simple, clear and hopefully effective. I plan to do a post on “the making of” the TV commercials later which should be quite interesting but for now I’ll leave you with the end result of our efforts and hope you like it.
I’m not a collector, well I try to collect money but so far I really suck at that. But there’s a huge worldwide community of collectors that collect just about anything you can and can’t imagine. When running a local classified website you need to pay attention to this collectors community which is extremely trade intensive. Actually, it’s the collectibles that made eBay and the online auction model big and eBay on its turn had a significant economic effect for collectibles by setting true market prices through simple but optimal laws of supply and demand . Continue Reading →