Sangat Pedas

People, Brands And The Search For The Perfect Wave

October 25, 2011 by Remco | 1 Comment

There isn’t hardly a week that goes by without having at least 3 nightly meetings. I prefer nightly meetings due to the pile of work on my desk and because it enables me to combine it with some nice food and an occasional drink. To be honest, a lot of those meetings are darn right boring and maybe even a waste of time. Sure, the upside is I get to know more and more entrepreneurs and investors in the business. The downside is that lots of times the agenda of my dinner company is to get to know everything about the Indonesian Internet market and Tokobagus in exchange for a polite thank you.

Tonight was refreshingly different when I met with Patrick Searl, a Digital Brand Strategist and a natural in connecting people. (Thanks to Selina for the introduction!) Sceptic as I am, the title Digital Brand Strategist could well be the topic of a nice rant, but not this Time. Someone who’s 26 years old, coming from the UK, mastered Mandarin and has been working for some big brands in China surely has my attention.

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