Letâ€™s talk about competition, in business or anywhere else. First intelligent thing that pops to my mind: there will ALWAYS be competition in any space where thereâ€™s money, power or status to gain. You might think DUUUHHH!Â but in emerging markets first movers tend to forget or not realize that. For a period of time some company is the only significant player in a certain space and then someone will show up and seriously challenge them.
Right now in Indonesia we see someone seriously challenging Tokobagus for the first time. After a long period in which Tokobagus dominated the market 701Search decided itâ€™s enough and increased the marketing efforts to an unprecedented level for Berniaga. Rocket Internet is another player thatâ€™s basically challenging the whole e-commerce Industry striving for world-domination. And obviously the media portals are already much longer in a brutal fight for domination.